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National Repository of Grey Literature

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Problematika reklamy ve farmaceutickém průmyslu Kadlčíková, Iva This thesis is focused on the topic of legal regulation of advertising. The theoretical part provides a theoretical background of pharmaceutical marketing and law. In the practical part, there are examined various marketing activities of pharmaceutical companies and advertising campaigns. The last chapter proposes general recommendations for the marketing activities of the pharmaceutical industry. Detailed record

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